There’s so much noise…how can I be heard?

February 15, 2012

Have you ever turned on a satellite radio and searched through the hundreds of stations just to turn it off because you couldn’t choose between “Classic Country”, “Today’s Country”, or “Rebels and Outlaws Country”? Or, have you ever opened the menu at the Cheesecake Factory and been more confused than ever about what to order [...]

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There’s so much noise…how can I listen?

February 9, 2012
signal to noise

In mathematics, the signal-to-noise statistic is the distance between two vectors (a and b).  In social media, the signal-to-noise statistic is product of what is left after all the “noise” is weeded out.  The more social media networks, the more noise. Marketers spend hours discussing how to improve signal-to-noise ratio, but they aren’t immune to [...]

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5 Free Tools To Take Your Social Engagement Even Further

January 30, 2012

What’s good is good, but what’s free is better. If the recession has taught us anything, it has taught us to do more with less, be more efficient, and find cost-effective ways to do the same thing.  Here are five services that can help you further your business’s customer interaction online without ever reaching into [...]

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Which social media network should I use for my business?

January 26, 2012
The social media or the management of social n...

The Question: Which social media network is best for my business? The Answer: It depends. With so many social media networks out there–Facebook, Twitter, Google+, Four Square, and YouTube to name a few–it is no wonder that businesses are often confused where to start.  The best social media networks for your business depend on your [...]

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Social Media Management in 30 Minutes a Day

January 18, 2012
English: an animated clock

“An hour of planning is worth four hours of doing.”  When getting started in social media, it is not uncommon to become overwhelmed by the constant notifications, responses, and comments that need to be addressed.  But you can effectively manage your social media postings in as little as 30 minutes a day. Is it possible [...]

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10 Reasons to Reconsider the QR Code

January 11, 2012

It’s messy.  It’s confusing.  It sometimes doesn’t even work.  Yet, there I’ll be; standing there, phone in hand, attacking a print ad with my phone laser beams as if I were the Luke Skywalker of Marketing. The QR Code.  I’m not the first to be skeptical of it.  But as online media grows, the use [...]

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OutTwit to the Presscue for Twiternity

December 24, 2011

You’ve heard of Brangelina, Bennifer, and TomKat.  You’ve probably also heard of shareware, emoticon, and pixel.  But have you ever heard of “SpaceBook”? Or, “TwitTube.” For a little something lighter and fun while you are out celebrating your “alcoholiday”, we decided to create portmanteaus combinations using popular social media jargon. And, in case you were [...]

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How Taking 15 Minutes on Google+ Now Can Make Worlds of Difference Later

December 20, 2011
Marketing Plan

Oh, no!  Not another social network!  For some businesses, it’s a full-time effort just trying to manage their Facebook and Twitter pages.  And then along comes Google+.  Another place to make updates, with a whole new set of tools, and a different platform to learn. Last week we told you why Google+ for Businesses Shouldn’t [...]

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Why Businesses Shouldn’t Take Google+ Lightly

December 14, 2011

First there was MySpace.  Then it was Facebook.  And now Google+?  Is this just another social network, or should Google+ be taken seriously? Regardless of whether you are ready to take the plunge into Google+ or not, consider this: Google is the top search engine in the world, with 40,000 searches happening every second.  So, [...]

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Is LinkedIn Important for Business? (If you’re on the fence, read this)

December 8, 2011
Handshake

Facebook. Twitter.  You Tube. Google+.  With all the social media networks out there, is it really necessary to establish a presence on LinkedIn as well? The short answer is yes, but to what degree depends on your business and the relationships you have with your customers. Because LinkedIn began as a networking tool for professionals, [...]

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