1

Which social media network should I use for my business?

by Amber on January 26, 2012

in Blogging for Business, Facebook for Business, Social Media, Twitter for Business

The social media or the management of social n...

The Question: Which social media network is best for my business? The Answer: It depends. With so many social media networks out there–Facebook, Twitter, Google+, Four Square, and YouTube to name a few–it is no wonder that businesses are often confused where to start.  The best social media networks for your business depend on your [...]

1

Social Media Management in 30 Minutes a Day

by Amber on January 18, 2012

in Facebook for Business, Google+ for Business, Reputation management, Social Business Consulting, Social Media, Twitter for Business

English: an animated clock

“An hour of planning is worth four hours of doing.”  When getting started in social media, it is not uncommon to become overwhelmed by the constant notifications, responses, and comments that need to be addressed.  But you can effectively manage your social media postings in as little as 30 minutes a day. Is it possible [...]

10 Reasons to Reconsider the QR Code

January 11, 2012

It’s messy.  It’s confusing.  It sometimes doesn’t even work.  Yet, there I’ll be; standing there, phone in hand, attacking a print ad with my phone laser beams as if I were the Luke Skywalker of Marketing. The QR Code.  I’m not the first to be skeptical of it.  But as online media grows, the use [...]

Read the full article →

OutTwit to the Presscue for Twiternity

December 24, 2011

You’ve heard of Brangelina, Bennifer, and TomKat.  You’ve probably also heard of shareware, emoticon, and pixel.  But have you ever heard of “SpaceBook”? Or, “TwitTube.” For a little something lighter and fun while you are out celebrating your “alcoholiday”, we decided to create portmanteaus combinations using popular social media jargon. And, in case you were [...]

Read the full article →

How Taking 15 Minutes on Google+ Now Can Make Worlds of Difference Later

December 20, 2011
Marketing Plan

Oh, no!  Not another social network!  For some businesses, it’s a full-time effort just trying to manage their Facebook and Twitter pages.  And then along comes Google+.  Another place to make updates, with a whole new set of tools, and a different platform to learn. Last week we told you why Google+ for Businesses Shouldn’t [...]

Read the full article →

Why Businesses Shouldn’t Take Google+ Lightly

December 14, 2011

First there was MySpace.  Then it was Facebook.  And now Google+?  Is this just another social network, or should Google+ be taken seriously? Regardless of whether you are ready to take the plunge into Google+ or not, consider this: Google is the top search engine in the world, with 40,000 searches happening every second.  So, [...]

Read the full article →

Is LinkedIn Important for Business? (If you’re on the fence, read this)

December 8, 2011
Handshake

Facebook. Twitter.  You Tube. Google+.  With all the social media networks out there, is it really necessary to establish a presence on LinkedIn as well? The short answer is yes, but to what degree depends on your business and the relationships you have with your customers. Because LinkedIn began as a networking tool for professionals, [...]

Read the full article →

Much more than black and white…yet read all over

November 29, 2011

Last week we uncovered QR codes in our article, “The QR Code: Friend or Foe?”  Though the relevancy and novelty of QR codes remains in question, one thing is for sure: A QR code IS a marketing piece, and therefore should be treated with the same consideration, visual integrity, and zest as any other visual [...]

Read the full article →

The QR Code: Friend or Foe?

November 21, 2011

The relevance of QR codes remains as big a mystery as the QR codes themselves would be to an analog phone user. QR (Quick Reference or Quick Response) codes are to modern media what barcodes are to retail.  One quick scan and you can download mass amounts of information and content via the Internet. The [...]

Read the full article →

Is your social media consultant legit?

November 11, 2011

Yes, you can outsource your social media!  In fact, enlisting the help of a social media professional can free up time and give you champagne quality on a beer budget.  But doing so requires that you find a legitimate social media consultant. Avoiding the “social media poser” can be difficult, especially if you find yourself [...]

Read the full article →

← Previous Entries