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Why Facebook Contests Are Good For Lead Generation

by Amber on May 7, 2012

in Facebook for Business, online advertising, Social Media

victory,podium,win,contest,sport

Contests are no longer marketing taboo!  In fact, with one Facebook contest, you can accomplish all of the following: Get leads Build your fan base Create brand loyalty Collect customer data Build brand awareness The first item, “get leads”, is of particular interest, especially for those businesses that provide services, where online social media marketing [...]

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10 Questions Every Social Media Consultant Should Ask a Prospective Client

by Amber on April 25, 2012

in Internet Marketing, Social Business Consulting, Social Media

P question

A couple months ago, we discussed how to determine if your prospective social media consultant is legit.  One question we left out that every company should ask their consultant: “Do you have any questions for me?” Why is this question so important?  Because a legitimate social media consultant will need to ask a client a [...]

Which Type of Organizational Structure Is Best for Social Media?

April 11, 2012

There’s a reason some governments are monarchies, some are democracies, and others are dictatorships.  Every government has a way of “doing business” and getting things done.  An organization with a social media plan is no different. Consultants often get asked who should address social media in within their business.  Unfortunately, there is not a “one [...]

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Five Ways Facebook Timeline Will Change Business Pages

March 29, 2012

Coming to your Facebook Business Page March 30: Facebook Timeline! If you are an administrator on a Facebook Page account, you’ve probably noted this message at the top of your profile page: Seems simple enough: Add a cover photo.  Note the change in layout.  Adjust your Avatar. New stats design. But there are some small [...]

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Ouch! My Company’s Been Flamed! What do I do?

March 22, 2012
Campfire-flames

Customer complaints are a part of business.  Just as an upset customer might call a customer service line and make hostile demands, customers are now using social media to voice their frustrations.  The difference is, a flame on a social network is visible to the world, so it is essential for your business to respond [...]

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Mirror, mirror, on the Wall. Who’s the greatest Pinner of them all?

March 15, 2012
Pinterest

There are two types of people in the world: those who pin, and those who do not.  Although, those who don’t pin are quickly becoming fewer.  According to PR Daily, Pinterest, “THE” new social network, currently has over 10 million users and a user retention and engagement rate three times higher than Twitter during the [...]

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Best Practices for Facebook Posting for Business: Your Questions Answered

March 8, 2012
how to get higher social engagement

You’ve probably encountered the Facebook “oversharer” first-hand.  You know him or her: the one who posts, “Headed to the dentist for a cleaning,” or “Just got my legs waxed.” These “oversharers” are identified by their posts, which are generally too long, too often, and too much information.  What’s not often talked about is the fact [...]

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Copy Not Right.

February 28, 2012
© is the copyright symbol in a copyright notice

Fact or fiction? Copyright does not apply to a public virtual space, such as the web. If you said fiction, you are correct; although copyright as it applies to the web is a bit of a grey area.  That’s because it is a public forum, and one that is not highly policed.  However, web content [...]

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Is Pinterest Useful for Business?

February 26, 2012

A recent question heard around the web has been, “Is Pinterest useful for business?” Here’s a quick take on how to wrap your head around this new service, followed by an infographic with some interesting statistics about their recent surge in growth: 1. Pinterest is a micro-blogging platform Blogging with WordPress is time consuming. Most people love [...]

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How to be a better blogger–ahem, I mean writer.

February 22, 2012
The technique of journalism writing.

I have been hearing a lot of bloggers refer to themselves as “writers” these days.  Not that they are incorrect; it just seems to me that ten years ago, to consider yourself a “writer”, you generally had to have some journalistic experience, major in journalism in college, or, at the bare minimum, follow good writing [...]

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